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August 2020

Social Media for Small Business

August 11 @ 1:00 pm - 4:30 pm PDT

Using Social Media for Success COURSE DESCRIPTION While it’s amazing for catching up with old friends, social media can also be a huge driver of traffic and attention to your small business. And, just because you know what social media is, does not mean you necessarily understand how to use social media to grow and develop your business. This workshop focuses on understanding social media for small business, what it is and how it’s connecting people. WHAT WILL I LEARN?…

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Market Research 2: Surveys and focus groups

August 13 @ 10:30 am - 2:00 pm PDT

Primary Market Research to Understand Your Customer COURSE DESCRIPTION Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points. Join Mark Eversfield, Small Business BC’s Market Research Analyst, as he teaches you effective tools for collecting primary market research. Things to bring: A laptop or tablet…

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Finding and bidding on opportunities with the government of Canada

August 13 @ 1:00 pm - 3:00 pm PDT

Navigating the Government of Canada Procurement Website COURSE DESCRIPTION Did you know – The Government of Canada purchases between $20-$25 billion of goods, services, and construction each year. Many of the suppliers of these goods are small businesses. Finding and Bidding on Opportunities with the Federal Government can provide a fantastic way to grow your revenue. Get an overview of buyandsell.gc.ca, which offers access to all the Government of Canada’s tenders and other related procurement information. You’ll receive guidance on…

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Negociating contracts: Get the right deal

August 18 @ 10:30 am - 12:00 pm PDT

COURSE DESCRIPTION Contracts form the backbone of the business world. And, throughout your small business life, you’ll be faced with numerous client and supplier contracts. Understanding the common legal terms you’ll face, as well as the key strategies to employ, will help you in negotiating contracts for your small business. Join Brian Rudy, Synergy Business Lawyers and learn strategic contract negotiation methods and the key terms in contract law to understand. Types of contracts covered include: Partnership Contracts Independent Contractor Agreements…

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Starting a business: start smart package

August 19 @ 9:00 am - 4:00 pm PDT

Your Guide to Starting a Business COURSE DESCRIPTION Whether you have a winning idea, or you’re just fascinated with the idea of launching a business, the Starting a Business: Start Smart Series delivers the basics you need to get started on the journey. Ranging from the different business structures, to business insurance, employment standards and how you can protect your intellectual property, this fascinating series will equip you with the basics of launching a start-up. Seminars Included: Start Smart 1:…

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Creating your business pitch

August 20 @ 1:00 pm - 3:00 pm PDT

COURSE DESCRIPTION Your business idea might be the Next Big Thing, but you need to get the word out first. Whether you’re telling friends and family, or looking for investment dollars, your start-up pitch will be essential to your success. Join Dylan Hrycyshen, Small Business BC Business Planning Advisor, for this informative session on crafting your business pitch. You’ll begin with practicing a thirty-second pitch and leave with an improved elevator pitch and plans for a slide deck presentation aimed at…

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Creating professional video content using your phone

August 26 @ 1:00 pm - 3:00 pm PDT

COURSE DESCRIPTION If marketing has taught us anything in recent years it’s that customers love video content. Many business owners think it’s expensive and time-consuming to create this content but this is no longer the case. Thanks to the humble smartphone, professional-looking videos can be made quickly and easily. In the era of physical distancing, now is the perfect time for business owners to become comfortable with producing their own video content. All that’s needed is a smartphone and a…

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