Successful businesses make a concerted effort to gain extensive knowledge about their customers and competitors. Conducting accurate and effective market research is a key component to developing a top notch marketing plan focused on meeting your customers' needs.
There are many sources of information on market research, and how you should undertake it. The internet serves as a key source of information to meet your needs. The following sites contain information on market research that you may find useful:
The Canada Business Network Sites in each province contain extensive material on market research. The CSBC site contains a useful tool entitled "Guide to Market Research and Analysis" which contains a listing of primary and secondary data sources:
The Business Development Bank of Canada's site has a section on on market research techniques: